About Us

Established in 1978, over a number of decades, The Aird Group (TAG™) forged and maintained its position as one of Australia’s premier boutique greeting card and giftware distribution companies in its industry. Now, after 40 years in business, TAG™ has a well-earned, market leading reputation for creative innovation in Brand development for the global marketplace.

TAG™ operates under three divisions, through its National Import and Distribution operation, its International Export operation and its online B2B and B2C website store.

  1. The TAG™ National division is responsible for importing, wholesaling and distributing product to over 2000 major and independent retailers throughout Australia.

  2. The TAG™ International division is responsible for developing in-house Brands and product concepts that are manufactured overseas and exported globally through distribution and licensing arrangements.

  3. The TAG™ online website store allows retailers (B2B) to purchase its products at wholesale pricing and applicable global consumers (B2C) to purchase its products at Australian recommended retail pricing. TAG’s online retail store has been developed to cater for the many global consumers that do not have access to local retailers merchandising its products in their region or country of residence.

Since 2005, TAG™ Global Adelaide Headquarters has successfully conceptualised, designed, developed and launched a number of globally recognised Brands; to date these have included, kimmidoll™, kimmidoll™ junior, Ukido Ninja Warriors®, You Are An Angel™, Mani The Lucky Cat™, Little Buddha™ and Candy Cloud™ to name a few.

These brands have resonated with consumers over the world and their success has resulted in an increasing range of gift, stationery, fashion accessory and homeware products being developed for both Australian and international markets.

TAG™ operates a fully staffed office in Hong Kong to facilitate and manage its product sourcing, manufacturing, quality control and shipping for its International Distribution partners.

TAG™ will continue its core focus and major objective on creating innovative Brand concepts and products for the enjoyment of consumers all over the world well into the future.